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Web Design & Development

There are a lot of websites launched today that look exactly the same. There’s an increase in template use and it’s starting to wear thin in most industries. In order to stand out today, your business will need a customised solution, and not just a cookie cutter template. There’s nothing wrong with templates, in theory, but there are so many better options out there and they can be done within nearly every budget. The importance of design for the web hasn’t changed in recent years, and those that have tested template solutions in the past will testify that custom is better.

Making A Splash

When it comes to publishing any type of web property, you want to make sure that your site is memorable. You don’t need to necessarily have a lot of bells and whistles, but you should give the end user an experience that they rely on time and time again. That means more than just have a one page site with information on it, and it’s more than just having a video or an audio playback. Gauging what visitor’s wants and needs are can be difficult, but the role of a good designer is to figure that out and implement design protocol that will get you attention, and conversions at the same time.

Managing Marketing

Custom web designs get picked up and indexed faster online than templates. Search engines today take code structures into account when they are ranking and indexing websites today. If you are using antiquated code, templates, and more, you are essentially putting up duplicate content and that gets you a red flag. It may not be hugely detrimental, but when it comes to managing your marketing collateral, it’s part of the bigger picture that needs to be considered.

Building Authority

Web design done right, builds authority. The authority that you have online is vastly important to the overall reach of your brand, website, and any online collateral that you have in place. If you don’t have this in place, you will end up losing market share, as competitors in your niche may take on a custom web design stance. At the end of the day, you need a good designer that knows how to build customised SEO ready code, and establishes proper authority on your site from day one. This is not done with ease, and therefore you should rely on a professional to get it done right. We can provide professionals with years of experience in this, get in contact today and we will explain how.

SEO

Every marketer knows that YouTube is a lead generation goldmine with almost limitless potential. However, it's also true that YouTube is very crowded. Every new marketer's problem is How do I get people to see my video instead of the millions of others?

The solution? Do effective YouTube SEO, period! Most people, unfortunately are lazy, they upload a video and hope that it will "go viral". Sadly, that will not happen, unless you take the time to optimise your videos for SEO, you'll get unlimited tons of targeted traffic from even one video as long as it is being searched for. Now before I show and explain to you the 3 Advanced ways to doing effective YouTube SEO, make sure you learn more on the following as YouTube ranks videos by these:

SEO

Publishing a website and hoping that traffic starts to come through is a bad idea. You’ll want to establish a good path towards internet marketing from the launch of your site, to the day you decide to close up shop. If you want to have market share that lasts a long time, you’ll want to look into the long term marketing potential that comes with search engine optimisation. Often seen as SEO, this is a very good way to gain serious leverage online, no matter what type of website you’re setting up. You will find that there are a lot of components to this, and there’s no real “shortcut” to implementation.

The Juggling Act

When you start to break down what search engine optimisation means in today’s internet world, you’ll find that there are several branches to it. A professional grade service, for instance, will take on all the different elements and implement them for you within the right framework. For instance, you may find that your site will need onsite optimisation, back-link generation, content marketing, article marketing, guest blogging, blog setup, social network integration, social network management, and much more. Each of those categories have subcategories that create a great deal of trouble for anyone that wants to attempt to go at things in a “DIY” mentality. There’s a juggling act that is best left to professional hands when it comes to the real reach of optimisation strategies today.

The Real Dirt on SEO

Perhaps the most important thing to remember about this type of marketing is that it takes a lot of time to implement properly. People are impatient and want immediate results through this process, and that’s not how it works. While marginal results may come through, the goal of true search engine optimisation is to see major gains over time. When you work on a slow, steady, and methodical pace, your rankings will rise systematically through the algorithmic updates that major search engines make. Done right, this type of internet marketing could put your site and business as the #1 search result for even the most competitive keyword you can think of.

However, if this is not done right, you may find that your page gets de-listed, penalised, and dropped from organic search listings altogether. It’s for that reason that you need to put your site’s marketing collateral in the trusting hands of expert marketing talent.

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