There are a lot of websites launched today that look exactly the same. There’s an increase in template use and it’s starting to wear thin in most industries. In order to stand out today, your business will need a customised solution, and not just a cookie cutter template. There’s nothing wrong with templates, in theory, but there are so many better options out there and they can be done within nearly every budget. The importance of design for the web hasn’t changed in recent years, and those that have tested template solutions in the past will testify that custom is better.
Making A Splash
When it comes to publishing any type of web property, you want to make sure that your site is memorable. You don’t need to necessarily have a lot of bells and whistles, but you should give the end user an experience that they rely on time and time again. That means more than just have a one page site with information on it, and it’s more than just having a video or an audio playback. Gauging what visitor’s wants and needs are can be difficult, but the role of a good designer is to figure that out and implement design protocol that will get you attention, and conversions at the same time.
Managing Marketing
Custom web designs get picked up and indexed faster online than templates. Search engines today take code structures into account when they are ranking and indexing websites today. If you are using antiquated code, templates, and more, you are essentially putting up duplicate content and that gets you a red flag. It may not be hugely detrimental, but when it comes to managing your marketing collateral, it’s part of the bigger picture that needs to be considered.
Building Authority
Web design done right, builds authority. The authority that you have online is vastly important to the overall reach of your brand, website, and any online collateral that you have in place. If you don’t have this in place, you will end up losing market share, as competitors in your niche may take on a custom web design stance. At the end of the day, you need a good designer that knows how to build customised SEO ready code, and establishes proper authority on your site from day one. This is not done with ease, and therefore you should rely on a professional to get it done right. We can provide professionals with years of experience in this, get in contact today and we will explain how.