Publishing a website is a great thing, but if you’re going to have static pages, you’ll end up losing out on a lot of the audience online today. If you want to gain leverage in any niche, you will need to look at the importance of content management systems, often called CMS. These are important on a lot of levels, and once you have one in place for your website, you will gain serious leverage with internet marketing and more. However, not all content systems are made the same, and some are even more complicated than you may be used to, which is why you need to consider a few things about these applications and why you need them.

Blogging Software

Whether you go with a free hosting service, or you pay for web hosting from any company, you will find that they will often times have blogging software. This is a standalone installation that will help you put updates on your page with relative ease. These are good starting points in regards to CMS, as they will give you the power to update your site without having to email or call your webmaster to get things updated. If you’re going to start a blog, this is an important piece to the puzzle. Without this, you will not be able to gain any sort of leverage overall.

Creating Pages

Another great thing about these systems is that they can help you build pages after you’ve launched your website. Content systems allow you to have a backend that will create subsequent pages within your template on the fly. There’s no need for heavy coding, no struggle to figure out different parameters to move forward with, you simply click a few links and you start updating your site with the right pieces of information overall. Building a site with these systems in place is also possible, as there are a lot of templates that work within the concept of CMS.

Keeping Your Site Fresh

At the end of the day, you want to make sure that your site is fresh, adheres to an update schedule and is not left alone. A dormant site is not going to help you build market share, but one that has a great deal of updates on a regular basis will definitely get you a wider audience. CMS applications today can be found for free online, and can be installed within a matter of minutes. You can use them to update pages, create sites, and much more. It’s easier to manage than to work with raw code, that’s for sure.

There was a time online when you didn’t have to adhere to a lot of rules when you built a website. In fact, many of the pioneers of internet sites didn’t really stick to a formula when putting together code or anything like that. They just kind of rolled with the punches, hoping that their page would get seen. For the most part, it worked, but today, you will not be able to do that at all. There are a lot more rules and regulations that are in place when it comes to building a website, and there are even web standards that you have to work within. If you try to build a site outside of these parameters, you will not get premier placement in search engines and you will end up getting lost amidst a big ocean online.

The Web Browser

With the evolution of web browsers, each iteration has brought more security into play. The more security that has been given to browsers to protect information, and to deliver a better experience to the end user, the more rules and regulations have gone into place in regards to how they publish pages. That means that code like HTML has changed dramatically, and heavy scripting such as java and others have been diminished in some sense. Not only that, there have been a lot of elements that have been antiquated, cleaned up and more.

SEO

Search engines today publish information through search results relegated through SEO. Search engine optimization is a marketing collateral that hinges greatly on how you write the code to your site. If you fall in line with the rules and regulations set by W3C and others, you will find that your page will not only load faster within browsers, but they will be crawled more often and search engines will rank them higher. This higher ranking and indexing will create market share, leverage, and traffic within your niche.

Rules Matter

At the end of the day, the web standards are part of the evolution of the internet. It helps create a sense of control in an otherwise chaotic place to put up information. You’ll find that obeying the standards, creating sites within the parameters of proper HTML, ASP, PHP, CSS, and other forms will help loading time, web mobility, and much more. This all gives the end user a good experience and that’s what matters most about web design, programming, and development as a whole.