As 2014 comes to a close, looking back at the digital trends can illuminate what is to come. Most people wait for the turn of the New Year to fully look back, but if you start to take a look at the things that made up the year up to this date, you will realise that the trends are already showcased through digital means across the board. With that in mind, consider the following trends that will definitely make an impact on the next year as well. There are a lot of things to look through, but the following seemed to make a serious impact.
The Power of Social Media
Social media continued to flow through a variety of arenas online. However, you are going to find that the trends of note in regards to this solution is a matter of creating narrower niches. Instead of a blanket of marketing, many companies decided to drive through very specific demographics. This is evidenced through the ad networks in social sites that now ask advertisers to consider age, geography, browser, interests, and many other keywords. Not only that, many sub-sites and networks started to jump into the arena, although many have already died down in interest, i.e.; Ello.
Active Tech
More and more individuals have invested in wearable devices to monitor their health, push them into fitness and much more. But it wasn't just active elements, some people jumped into the trends of wearable cameras, high definition lenses, and much more. Wearable devices for fitness is one thing, but millions clamoured for new “watches” that connected smartphones to the wrist. In 2015, the mighty “Apple” is slated to come out with one of these, and tech analysts are already talking about the influence of what some see as a “wearable” tech revolution.
Personalised Internet Marketing
In the past, web designers and marketers would collaborate to give individuals uniformity when visiting pages. That’s no longer the case, as a more “customised” and “personal” touch is given to every major site that you see. From geographic changes, to specialised content, and much more to integrate “personalisation” into web feeds are now the norm in regards to automotive marketing solutions. Through the use of cookies, and more, everyone can have a customised view of a website, and it’s in the code structure up front. Of course there were changes to the SEO world as well. Search engines decided to pull the carpet out from under a lot of marketers, and optimisation is no longer a cut and dry thing. There’s other impacts as well, and if you dive into more 2014 Digital Trends, you will find that there’s a lot to look back at when it comes to the digital lexicon.