There was a time online when you didn’t have to adhere to a lot of rules when you built a website. In fact, many of the pioneers of internet sites didn’t really stick to a formula when putting together code or anything like that. They just kind of rolled with the punches, hoping that their page would get seen. For the most part, it worked, but today, you will not be able to do that at all. There are a lot more rules and regulations that are in place when it comes to building a website, and there are even web standards that you have to work within. If you try to build a site outside of these parameters, you will not get premier placement in search engines and you will end up getting lost amidst a big ocean online.

The Web Browser

With the evolution of web browsers, each iteration has brought more security into play. The more security that has been given to browsers to protect information, and to deliver a better experience to the end user, the more rules and regulations have gone into place in regards to how they publish pages. That means that code like HTML has changed dramatically, and heavy scripting such as java and others have been diminished in some sense. Not only that, there have been a lot of elements that have been antiquated, cleaned up and more.

SEO

Search engines today publish information through search results relegated through SEO. Search engine optimization is a marketing collateral that hinges greatly on how you write the code to your site. If you fall in line with the rules and regulations set by W3C and others, you will find that your page will not only load faster within browsers, but they will be crawled more often and search engines will rank them higher. This higher ranking and indexing will create market share, leverage, and traffic within your niche.

Rules Matter

At the end of the day, the web standards are part of the evolution of the internet. It helps create a sense of control in an otherwise chaotic place to put up information. You’ll find that obeying the standards, creating sites within the parameters of proper HTML, ASP, PHP, CSS, and other forms will help loading time, web mobility, and much more. This all gives the end user a good experience and that’s what matters most about web design, programming, and development as a whole.

There are a lot of websites launched today that look exactly the same. There’s an increase in template use and it’s starting to wear thin in most industries. In order to stand out today, your business will need a customised solution, and not just a cookie cutter template. There’s nothing wrong with templates, in theory, but there are so many better options out there and they can be done within nearly every budget. The importance of design for the web hasn’t changed in recent years, and those that have tested template solutions in the past will testify that custom is better.

Making A Splash

When it comes to publishing any type of web property, you want to make sure that your site is memorable. You don’t need to necessarily have a lot of bells and whistles, but you should give the end user an experience that they rely on time and time again. That means more than just have a one page site with information on it, and it’s more than just having a video or an audio playback. Gauging what visitor’s wants and needs are can be difficult, but the role of a good designer is to figure that out and implement design protocol that will get you attention, and conversions at the same time.

Managing Marketing

Custom web designs get picked up and indexed faster online than templates. Search engines today take code structures into account when they are ranking and indexing websites today. If you are using antiquated code, templates, and more, you are essentially putting up duplicate content and that gets you a red flag. It may not be hugely detrimental, but when it comes to managing your marketing collateral, it’s part of the bigger picture that needs to be considered.

Building Authority

Web design done right, builds authority. The authority that you have online is vastly important to the overall reach of your brand, website, and any online collateral that you have in place. If you don’t have this in place, you will end up losing market share, as competitors in your niche may take on a custom web design stance. At the end of the day, you need a good designer that knows how to build customised SEO ready code, and establishes proper authority on your site from day one. This is not done with ease, and therefore you should rely on a professional to get it done right. We can provide professionals with years of experience in this, get in contact today and we will explain how.