There was a time when marketing a small business didn't require any sort of website at all. However, today, websites and social media integration's should be integrated. Without these pages, businesses trying to compete in many industries, would not be able to gain any sort of leverage. The simplest reason why you need a website, is that it’s the standard amidst online marketing. Without a site, what would you promote? Taking a step forward in regards to standards, is in regards to a responsive site, not just a static web page, and it revolves around mobile compatibility. There are many reasons why small companies should have a good responsive page in place, and it starts with meeting people where they are.

The Mobile Push

Millions upon millions of people are surfing the web right now, on the go. Fewer and fewer people are using broadband connections at home. They are using their smartphones, tablets, and other connected devices. The mobile push is not something that is going away, it’s standard, and every single time you hear about a new phone coming out, people line up to pick it up. If the website you publish doesn't look good within the framework of a smartphone or tablet, then you’re going to get left out.

Faster Loading

Aside from the “look and feel” of a website, you’ll have to factor in loading times. If a site doesn’t load well within the data push of 3G or 4GLTE, then a person will end up leaving. People today aren’t waiting around like they did in 1999. There was a time where people would invest minutes into loading a website, because that’s what was standard. Today, people have short attention spans, and are not going to sit around and watch your page slowly crawl through their device. It has to load faster, and responsive websites do just that.

Mobile Is Not The Future (it’s the present)

People often assume that the wave of the future is digital, mobile devices. Mobile internet and data is here, and it’s the standard amidst millions of different industries. This includes mobile applications that are free, or even “paid”. Look at either the Apple (iTunes) app store or the Google Play store, and you will find that there are millions of apps that are streamlined versions of larger websites, to help create even more market share. To assume that “mobile” is the future is wrong, because it’s right here, right now.

The aforementioned reasons are just a few things that you should consider when building a website. Small businesses need to be responsive, fast loading, and mobile compatible. Otherwise, the company will be left behind in nearly any niche today.

Millions of people have websites in place that they feel can go through the next year with ease. While some people have great sites, there’s more to the internet world than just having a standard website. Now the New Year is here, it’s time to reconsider your stance on web properties, and in fact, it may be time to set up a whole new website. 2015 is a good year for a new website, and there are several reasons why you will want to consider this.

Increasing Mobility

The standard of web integration today is in regards to mobile phone data protocol. Mobile phones and tablets are now connected to 3G and 4G LTE, which means that millions are no longer viewing pages on their laptops and desktops. Millions upon millions are surfing the web through these digital networks which are slower and less responsive than your broadband connection at home. While that may be the case, you will find that millions of people are using their web connected devices to check in on websites, e-commerce pages, and mobile applications. The reason you need a new site is because it has to respond well to the growing populous of people investing heavily into these devices.

Current SEO Standards

Search engines change their mind as to how to invest in search marketing. Search engine optimization standards have changed, and the last major push from search engines like Google came through late in 2014. That means that if you haven’t changed the design, code, or layout of your page after December 2014, your optimization standards are obsolete. If your SEO elements aren't up to par with the latest pushes from search engines, you are going to be left out. Being left out of the biggest search engines, will mean that your site will get ignored from natural indexing, search results, and more. Current standards are evolving, and require you to build new ways to placate the issues others have within these standards. By building a new website in 2015, you can ensure your page gets serious leverage in your niche.

Hit 2015 Running

There’s always something grand about publishing a new website. You will find that setting up a new site is an exciting turn for any business. When you work towards establishing a new page, you will hit the ground running in 2015, and you’ll get more attention. People will be curious as to what you’re developing, and what you’re doing in your industry if you publish a new site in 2015. After you get that initial traffic, you will end up with a massive push towards getting more relevance, and conversions to your page. Test the waters and see why 2015 is a banner year to set up a new website.